Facebook says it wants to reduce the amount of “click bait” its users see on the social networking site.
That means fewer headlines on your news feed like:
“You’ll NEVER believe which two stars got into a fight on the red carpet last night!! CLICK to find out which starlet they are fighting over!!”
Facebook said 80 percent of its users prefer headlines on their news feeds “that helped them decide if they wanted to read the full article before they had to click through.”
As a result, Facebook said it will factor in how much time users spend away from Facebook to read the links when ranking the stories. The company will also look at how many people click the link versus the amount of users that commented or liked the story.
Article authored by Wendy Lee via sfgate.com.